Aligning purpose, people, and performance
Dr. Julian Owens is a strategist, educator, and consultant who helps organizations and communities translate mission into measurable outcomes. His work bridges leadership, behavioral science, and human-centered design, ensuring every initiative strengthens both systems and the people within them.
Drawing on his experience as Founder and CEO of LIFE 20/20, Program Officer at the National Library of Medicine, and analyst at the Congressional Research Service, Dr. Owens partners with clients to streamline processes, optimize programs, and cultivate environments that prioritize mental health, innovation, and engagement.
“Strategy isn’t just about what you do—it’s about how you align your intentions, values, and actions to create meaningful outcomes and have social and financial benefits.” – Dr. Julian Owens
Core Services
Strategic Planning & Evaluation: Clarify vision, align resources, and establish metrics that drive measurable impact.
Leadership & Organizational Development: Build cultures that balance innovation, inclusion, and well-being.
Program Design & Implementation: Transform evidence-based insights into actionable initiatives.
Creative & Community Engagement: Use music, media, and storytelling to deepen connection and understanding.
Executive Coaching & Talent Development: Provide individualized guidance to foster leadership growth and team performance.
Organizational Assessment: Identify gaps, evaluate processes, and recommend evidence-based improvements.
LIFE 20/20
LIFE 20/20 provides a structured approach to leadership, program development, and behavioral health initiatives. The framework emphasizes clarity, accountability, and resilience to produce measurable, sustainable outcomes.
[jump: Learn more about LIFE 20/20]Here’s 2 Life Foundation [H2L]
The Here’s 2 Life Foundation extends consulting into community engagement. Programs and workshops help individuals, families, and teams develop resilience, apply values-driven decision-making, and lead with purpose.
[jump: Explore Here’s 2 Life Programs]Speaking & Facilitation
Dr. Owens leads workshops, keynotes, and immersive sessions that translate strategy into human-centered practice. Sessions integrate leadership, behavioral science, and creative expression to inspire reflection, dialogue, and action.
[jump: Book Dr. Juju for Speaking & Facilitation]Framework Integration
Dr. Owens integrates proprietary models to enhance impact:
MusicsEnergy™: Engages participants to critically analyze media, music, and storytelling, fostering awareness, reflection, and values-driven action.
4D Framework for Naming and Framing Dilemmas™: Guides individuals and teams through Dialogue, Discovery, Discernment, and informed Decision-making.
These frameworks ensure participants and organizations connect strategy with human development, creativity, and measurable outcomes.
Program Highlights
Workshops and residencies tailored for schools, universities, community organizations, and corporate clients.
Sample sessions include:
Leadership and Values-Driven Decision-Making
“Schooling” in the Age of AI: What’s New and What’s Old
Creative Engagement and Team Building through Music & Media
Testimonials and case studies from prior clients demonstrate measurable results, increased engagement, and mission alignment.
Book Dr. Juju for consulting, workshops, or speaking engagements.
Learn more about LIFE 20/20 or Here’s 2 Life programs for your organization or community.
Speaking, Consulting & Professional Services
Dr. Julian Owens (Dr. Juju) offers a range of professional services that blend applied strategy, therapeutic education, and creative engagement. His work integrates the MusicsEnergy™ educational model, the 4-D Framework for Naming and Framing Dilemmas™, and evidence-based approaches to help individuals, organizations, and communities think critically, make values-driven decisions, and implement strategies with measurable or qualitatively meaningful impact.
“Strategy isn’t just about what you do—it’s about how you align your intentions, values, and actions to create meaningful outcomes and have social and financial benefits.” – Dr. Julian Owens
Typical Clients
Dr. Owens collaborates with:
Licensed practitioners, human resource professionals, and clinicians in behavioral health, education, community, and faith-based programs
Business leaders, managers, and entrepreneurs
Nonprofit and government organizations seeking evidence-based, culturally relevant solutions
Schools and youth-serving agencies looking to integrate therapeutic education with experiential learning
Service Categories
Music & Media-Related Educational Services
Leveraging the MusicsEnergy™ model, Dr. Owens offers educational programs designed to engage children, youth, families, and practitioners in culturally relevant learning and behavioral interventions. Training is available through the JMU Online Academy/Platform, guiding school, community, or clinical implementation. Selected programs incorporate strategies from MusicsEnergy: An Essential Guide to Engaging Young People in the aiGeneration.
Consulting, Training & Workshop Services
Dr. Owens consults on strategy, organizational design, program development, and workforce productivity, applying the 4-D Framework to guide leaders and teams through complex dilemmas. Workshops and trainings focus on aligning values, clarifying goals, and implementing intentional, measurable actions for sustained impact.
Music & Media Production Services
Offered via Jufura Media Unlimited, these services include executive production, creative direction, and collaborative media projects that align with therapeutic, educational, and organizational goals.
Publishing Services
Through Here’s 2 Life Publishing, Dr. Owens oversees music and media publishing, distribution, and related educational content creation to support ongoing learning, engagement, and outreach initiatives.
Therapeutic & Clinical Services
Offered under the Dr. Juju and Music & Media Therapy™ brands, these include individual and group counseling, therapeutic education, program design, supervision, and professional coaching. Services are guided by the MusicsEnergy™ principles and 4-D Framework to strengthen cognitive, behavioral, moral, and social competencies.
Educational Services
Dr. Owens partners with colleges, universities, and professional organizations to offer courses eligible for continuing education (CE) credits, professional development, and workforce training, emphasizing practical strategies for applied learning, leadership, and culturally relevant engagement.