About Dr. Julian Owens (a.k.a. Dr. Juju)

Dr. Julian Owens, Ph.D., MPH, is a multifaceted educator, strategist, and creative professional whose career bridges management, behavioral health, and the arts.

He is Adjunct Professor of Management at the Darla Moore School of Business, University of South Carolina, where he teaches courses in Global Strategy, Social Innovation, and Entrepreneurship. With more than three decades of leadership across all three branches of the Federal Government, International Health Ministries, U.S.-based healthcare and financial services corporations, and as a founder and small business owner, he integrates applied strategy, innovation, and learned resilience through reflection into teaching, coaching, mentoring, and building leaders.

Also known as Dr. Juju, the Behavioral Health Mediatrician, Dr. Owens is a thought leader in adolescent behavioral health and behavioral medicine. “As a social entrepreneur, I use cultural trends from the news and information industry, and media entertainment as content and context to name and reframe dilemmas we face in our homes, schools, neighborhoods, and communities, and where we gather to work, worship, and play.

Julian Owens is also an avid tennis player, cyclist, and weight-training enthusiast. As a singer, songwriter, composer, producer, and recording artist, he fuses storytelling and mindful reflection through words, sounds, and images—expressed in song lyrics, recordings, and visual media.

Dr. Owens champions the 4D Framework for Naming and Framing DilemmasDialogue, Discover, Discern, and Decide—a model that helps individuals and leaders make decisions and lead with clarity, integrity, and intention.

Contact: drjulianowens@gmail.com

Dr. Juju [a.k.a. Dr. Julian Owens, PhD, MPH]

Dr. Julian Owens (Dr. Juju)

Educator | Behavioral Scientist | Musician | Strategist

Dr. Julian Owens, Ph.D., MPH—known affectionately as Dr. Juju—is an educator, behavioral scientist, and musician whose career bridges management, behavioral health, and the arts. He serves as Adjunct Professor of Management at the Darla Moore School of Business, University of South Carolina, where he teaches courses in Global Strategic Management, Social Innovation, and Entrepreneurship.

Dr. Owens believes that Popular Youth Music and Media (PYMM), when used purposefully and with good intentions, provides a powerful tool for critical thinking, self-reflection, and decision-making. He applies his 4D Framework for Naming and Framing Dilemmas—Dialogue, Discover, Discern, and Decide—to help students and practitioners connect management, behavior, and creativity in practical, values-based ways.

The energy emitted through music—what he calls MusicsEnergy™—interacts synergistically with mind, body, and spirit, forming MusicSenergy™. When harnessed mindfully, this energy becomes a superpower, strengthening resilience, ethical awareness, and clarity in decision-making.

As a Behavioral Health Mediatrician, Dr. Owens offers training and certification in MusicsEnergy™, an evidence-based intervention/educational model that helps practitioners and educators examine ten prevailing themes in youth music and media while cultivating seven positive attributes for living well. His work supports educators, clinicians, and community leaders in integrating music and media into education, enrichment, and therapeutic practice with fidelity and cultural relevance.

Through teaching, coaching, and consulting, Dr. Owens continues to advance a mission rooted in hope, healing, and entrepreneurial innovation—preparing individuals and organizations to lead with integrity, empathy, and wisdom. His values-driven framework for navigating the complexities and uncertainties, especially in the age of AI [Artificial Intelligence], is known as Dr. Juju’s 4-D Framework for Naming and Framing Dilemmas™.

Contact: drjulianowens@gmail.com